What is the main focus of the Breadth vs Depth Matrix?

The primary focus of the Breadth vs Depth Matrix is to analyze how changes impact behavior across various levels of the organization. This matrix is invaluable in understanding the extent of change (breadth) versus the degree of change (depth) that will be necessary for different groups within the organization. By examining the potential behavioral effects, change management professionals can identify which changes are likely to affect large numbers of employees (breadth) and which might require deep, targeted interventions for specific individuals or teams (depth).

This analysis helps to strategically plan how to implement change initiatives that are both effective and sustainable, ensuring that the changes resonate positively with individuals at different levels of the organization. Through this understanding, organizations can refine their change management strategies to better support and facilitate the transition, ultimately leading to higher success rates in achieving desired outcomes.