What is crucial when defining the goal in the GROW model?

In the GROW model, defining the goal is fundamentally about the clarity of the outcome being sought. A well-defined goal should be specific and unambiguous, allowing all parties involved to have a shared understanding of what the end result looks like. When the desired outcome is clear, it provides direction and focus throughout the change process, enabling effective planning and measurement of progress. This clarity helps to ensure that individuals understand what they are working towards and facilitates cohesive effort towards achieving that goal.

While the complexity of tasks, involvement of stakeholders, and expected duration are all relevant considerations in the broader context of goal setting and change management, they do not hold the same critical importance as the clarity of the outcome. Without a clear goal, the other aspects may become irrelevant, as there would be no defined target to gauge progress or success against. Thus, clarity is the cornerstone of effective goal definition in the GROW model.