What does the reinforcement phase in the ADKAR model aim to secure?

The reinforcement phase in the ADKAR model is designed to secure ongoing commitment to change. This phase is crucial because, after implementing new changes within an organization, it is necessary to ensure that individuals continue to support and engage with these changes rather than reverting to old habits. Reinforcement involves acknowledging and rewarding the successful adoption of change and communicating the benefits that have been realized since the transition.

This step often includes activities such as follow-up training, recognition programs, and feedback mechanisms that help employees feel valued and motivated to maintain the new practices. By fostering a culture that embraces the change and celebrates its advantages, organizations can solidify the new behaviors and practices, ultimately leading to its sustainability and integration into the workplace.

The other options do not align with the intent of the reinforcement phase, as it focuses solely on supporting the change rather than promoting resignation, regression to previous methods, or adherence to outdated policies.